Intellectual Markers of the Representation of the Digital Future in Public Conscience

Zotov Vitaly Vladimirovich
D.Sc. in Sociology, Professor of Humanities & Social Sciences Center, MIPT University, Co-Chairman of the Research Committee Sociology of Digital Society of the Russian Society of Sociologists
om_zotova@mail.ru

Konson, Grigoriy Rafael’evich
D.Sc. in Art History, D.Sc. in Cultural Studies, Professor, Director of Humanities & Social Sciences Center—Chairman of the Expert Council on the Humanities and Social Sciences, Education, & Culture, MIPT University, Chief Research Fellow, Department for Scientific and Technical Data, GITR Film & Television School—Editor-in-Chief at The Art and Science of Television Journal
konson.gr@mipt.ru

Volodenkov, Sergey Vladimirovich
D.Sc. in Political Sciences, Professor, the Public Policy Department, Academic Supervisor of the Artificial Intelligence and Digital Technologies in Contemporary Politics Master’s Program, Lomonosov Moscow State University, Member of the Science Division, the Expert Council of the Commission of the State Council of the Russian Federation, Member of the Council at the Anti-terrorist Center of the CIS, Moscow, Russia
s.v.cyber@gmail.com

Gurov, Oleg Nikolaevich
Cand. Sci. in Philosophy, MBA, Associate Professor of the Faculty of Philosophy, the State Academic University of the Humanities, Researcher at the Center for Artificial Intelligence of the Moscow State Institute of International Relations, Expert of the Russian Council on International Affairs, General Director of the ANO Center for the Development of Business Competencies, Moscow, Russia
gurov.on@mipt.ru


Abstract
Markers are a word or phrase used to indicate the time, place, or aspect of consideration of a process, phenomenon, or event. Hence, the intellectual marker of the digital future is a word or phrase used to describe the situation associated with the introduction of modern digital technologies in various spheres of livelihoods and manufacture. Intellectual markers play a crucial role in human communication and understanding, helping us effectively convey complex ideas without requiring exhaustive explanations for each element of meaning. But how much do contemporaries understand the meaning of words that form the image of the future? Isn't the use of new terms just an homage to fashion? Can a modern person explain to others what Artificial Intelligence, Internet of Things, 3D printing, Digital platform, Smart home, Smart City are?

Acknowledgements
The research is supported by the Ministry of Science and Higher Education of the Russian Federation (Goszadaniye) № 075-03-2023-106, project No. FSMG-2023-0029

Keywords: digital society, digitalization, image of the future, image of the digital future, intellectual markers